Business Articles

Telemarketers Dont Like Them? Heres An Idea For Ya! by Martin Lemieux
Telemarketers... ooohhh... I'll bet we've all got a nice story to tell about these guys & gals don't we? Well here's a story i'll never forget and I'll show you how to turn a sales call into a sale...

Postcard Marketing Your Small Business by Eileen Parzek
One of the best marketing strategies a business or organization can use is postcards. Even before the arrival of online postcard printing and mailing services, postcards had a good reputation amongst...

Merchandise Delivery Time & Federal Law by Glen Littlejohn
If you sell goods or services by telephone, fax, or the internet, then the timing of your delivery MUST comply with federal law.

Business Records & Identity Theft by Glen Littlejohn
Did you know that identity theft victims are entitled to FREE copies of your business records relating to the identity theft. You need to know the process for handing the records over!

Loan Officers & Minimum Wage by Glen Littlejohn
Your loan officers may be on 100% commission, but if they are not earning at least the federal minimum wage, you are sitting on a potential wage claim time-bomb!

Effective Offline Promotion by Nowshade Kabir
Although, most of your traffic will still come from search engines and various online promotions, a little effort using traditional media might also bring a large number of visitors to your website.

The SKINNY on Newspaper Advertising by Mike McDaniel
Using the paper is considered gospel by many people in business. Use it wisely and it can be a good tool.

10 Secrets of Successful Entrepreneurs by Jenny Fulbright
Running a one-person business is a creative, flexible and challenging way to become your own boss and chart your own future. It is about creating a life, as it is about making a living. It takes cour...

20 Ways to Advance Your Career by Cecile Peterkin
To survive and thrive in today's competitive environment, it is not just what you know. You also need to be competent. You must stand out from the crowd - be memorable, impressive, credible, trusted ...

Managers and PR Genius by Robert A. Kelly
The real public relations geniuses might be managers. You know, managers who pursue their objectives by reaching, persuading and moving those outside audiences whose behavior most affect their organi...

De-Bunking The “Follow Your Bliss” Myth by Patricia Soldati
I don’t know about you… but I’m pretty tired of hearing about how you can “follow your dream” in three or four easy steps. I’ve seen plenty of people leap before they sufficiently looked --and end up dissatisfied or broke, or both. The truth is...you can't just think your way to a new career that you love. It takes...

Say It With Humor by Luana Emmons
When you own a business, you may find yourself in situations that may be a little tricky to handle. Dealing with customers who steal is one of them. A few years back we were faced with the problem...

Foolproof Customer Service Strategies (That Only A Fool Would Try!) by David Leonhardt
Ever notice how customer service varies from store to store? You walk into some stores, and before you can say "Buzz off!" a salesperson asks "May I help you?" "No thanks." "May I help you?" asks an...

Something New For Managers? by Robert A. Kelly
A new public relations blueprint could be a good idea if you’re a business, non-profit or association manager who’s not getting the important external audience behaviors you need to achieve your depa...

Nuts and Bolts of Effective Cover Letters by Linda Matias
As a job seeker, you shouldn't overlook the importance of a cover letter. If written strategically, a cover letter increases your chances for consideration, and provides an opportunity to highlight y...

Its All About The Customers, Baby by Kem Thompson
If you want to ensure a steady stream of customers in your business, you must always remember why you're in business in the first place. Sure you want to earn a decent income for yourself, but you ...

What To Do When Your IT Project Is Late, Over Budget, and Looks Like It’s Never Going To Work by Frank Schmidt
Here’s a scary statistic. According to four prominent research firms, only around 20% of all IT projects are finished in a timely manner. By “timely” the researchers mean without loss of quality or...

If Your PR Cant Do This, Bag It! by Robert A. Kelly
As a business, non-profit or association manager, why continue a public relations effort that doesn’t deliver the key external audience behaviors you need to achieve your department, division or subs...

Hey, Mr/Ms Manager! by Robert A. Kelly
Does it really make sense to bet your PR budget on results like newspaper mentions and zippy brochures while your all-important outside audience behaviors are probably receiving much less attention t...

Prepare to Sell! by Audrey Burton
Sales is a critical part of any business, including non-profits. Sales is not complicated or difficult, but requires preparation, consistent action and a plan. Before completing any preparatory wor...