Business Articles

Becoming Wise - Wild & Free - Writing A Successful Business Plan - Part 2 - Do It In Steps by Rod Francis
So you've decided to write your own business plan because you know the value that the experience will give you. With the books and software that are out there today you can probably sit down and comp...

Uncover Your Hidden Markets by Bob Leduc
You may be overlooking a lot of highly profitable sales you could easily get from your 'hidden markets'. This article reveals how you can uncover these hidden markets ...and the simple procedure you can use to significantly boost your sales from them.

Customer Service: Stop Sabotaging Your Customer Relationships by Lora J Adrianse
If you've called for customer service recently you're familiar with this recorded message "This call may be recorded or monitored for quality purposes." I immediately think to myself, "Oh great, here...

5 Interviewing Mistakes That Can Lead To Hiring The Wrong Person by Helen Wilkie
Mistake #1: Going with the flow Inexperienced interviewers sometimes fall into the trap of letting the interview become "free form", spending different amounts of time on different questions, basing ...

Low-Cost Marketing With Postcards by Bob Leduc
Don't overlook postcards when you want a low-cost way to generate lots of sales leads - or web site traffic. They provide 6 unique advantages you cannot get with most other types of advertising.

Invite Questions to Boost Your Sales by Bob Leduc
Do you invite your prospective customers to ask questions ...or do you try to avoid getting questions from them? You're walking away from a lot of easy sales if you do not encourage prospects to ask questions.

3 Simple Selling Tactics by Bob Leduc
These 3 simple selling tactics produce sales by responding to the way customers normally think and behave. They work for any business ...regardless of what you sell, how you sell or where you sell it.

Customer Satisfaction Is Your Business by Bob Leduc
Regardless of what business you are in ...you are really in the business of satisfying customers. The degree of customer satisfaction you deliver determines the level of long-term success you will achieve in business.

8 Low Cost Ways To Advertise, Promote and Market Your Business by Michelle Cobbs
Are you looking for a easy, simple free to low cost way to get the world out about your business. I have 8 of them for you, most you can do from the confort of home.

10 Important Marketing Tips by Bob Leduc
Each of these Ten Marketing Tips is based on a highly effective ...but often overlooked marketing tactic. How many are you using? How many have you overlooked?

How To Recover Your Almost Customers by Bob Leduc
You'll always need to find new prospects for your business. But don't overlook those you already attracted. Many are close to buying. Use these four simple procedures to convert those "almost customers" into paying customers.

Motivating For Higher Performance by Linda Carter
Employee motivation is probably the most important single manageable factor for success and profitability of all the facets of specialty store retailing. It is too vital to be handled on a hit or miss basis, depending on the whim or spirit that stirs the store owner or manager from time to time

Internal Control - The Why and How by Linda Carter
Studies have shown that almost half of all shrinkage in retail stores is due to employees. Employees WILL steal from their employer. It is up to the employer to put into place systems to prevent this.

Policy & Procedure Manuals - Tools For Greater Productivity and Efficiency by Linda Carter
Having standard procedures saves the business owner time. Policy manuals make sure that everyone knows the rules and the consequences for not following them.

Shrinkage Control by Linda Carter
You work hard all year to make a profit. Do not let shrinkage wipe it out at the end of the year when the physical inventory count is taken and reconciled to your book inventory records.

The Retailers Calendar by Linda Carter
Retailers use a special calendar that facilitates planning sales and making comparisons from year to year. The IRS calls it the 52-52 week year.

Are Your Meetings Smart? by Doug Smart
Don't let time wasting meetings rob you of your productivity. You can do something about it -- now.

Are You a Winner or Whiner? by Doug Smart
The way you describe events in your life can subconsciously undermine you or lift you to the winner's circle. Use the language of winners and avoid slipping into the doldrums of whiners!

Dress as Though You Mean Business by Doug Smart
What do they see when they see you coming? Often people judge the quality of your ideas by what you wear. Don't inadvertently send the wrong impression!

Clear Up Blurry Communication by Doug Smart
How often do you get frustrated because your customer or coworker doesn't understand what you want them to do? Surprisingly, the problem could be your words! Fortunately you can do something about it.