Understanding Internet Banner Advertising
by Henry J. Fasthoff, IV
Banner advertising is an effective way of getting your advertising message seen on the Internet. Banner ads should not be your only online form of advertising, but they are an essential part of your online advertising mix.
Attention-Grabbing Fixes that Make Your Yellow Page Ad Leap Off the Page
by Dr. Lynella Grant
Stand Out in Ways that Matter to Directory Users
A Yellow Page directory presents a difficult challenge for
advertisers. All the competitors are packed together, within
the space of a few pages. Each ad within the directory
category screams "Notice me!" so insistently, they blend
into an muffled chorus. It's not easy for one to stand out
with a clear, distinctive voice - like a soloist above the
choir. That only happens when the business is clear about
expressing its unique "song," and understands what buyers
most want to hear.
Promote yourself on radio for free
by Mark Barnes
Unless you have become extremely popular in your personal or business name, you likely need all of the marketing and promotion you can get. Now, you may say, of course, I'm aware of this, but who has the money? This a good and fair question. It may surprise you, though, when I say, you don't need money for some of the most valuable marketing available -- radio advertising.
Super Secret Tip For Using PPC Search Engine Advertising Successfully
by Peter Prestipino
It's not about traffic; it's about generating leads.
That's right. It only took me eight words to give you the secret super tip on using pay-per-click (PPC) search engines successfully. It's not about generating traffic to your website; it's about generating leads from the traffic for which you are paying. This slight shift in understanding about where the value resides in PPC search engines could make all the difference when it comes to capitalizing on the web promotional resource known as PPC.
Hit Them With Benefits
by Mike McDaniel
More about advertising from BIG Mike McDaniel
Ads Dont Sell - People Do !
by Mike McDaniel
Advertising is not a substitute for good sales
technique and superb customer service. Inserting
an ad in a handy newspaper to call attention to a
line of goods will not sell those goods unless you
can back it up with intelligent, well directed
sales efforts in the store. Sales technique and
service must follow advertising and unless it does
advertising is a failure.
Testimonials Convert Prospects Into Buyers
by Bob Leduc
Big businesses get instant credibility with their well-known
Advertising For The Long Haul and Not the Short Term Gains
by Louis Victor
The New York Times said it best in a recent article, ďCompanies canít Buy Love with BargainsĒ Building brand loyalty is more than just hyping the consumer into buying a product, itís gaining their trust and the trust of their family both today and for years to come.
Juice - Scam of the Decade or Opportunity of the Century
by Michael Daniels
It is probably the highest paying affiliate program on the internet today. All you are required to do is give away a product that will "revolutionise the way we surf the internet" and be paid for doing so. Is it just the opportunity of a lifetime, hype or the SCAM of the decade? Read and decide for yourself.
Whatís the Score?
by Shawn Meldrum
The outcome of most athletic contests is normally decided by a very small margin, sometimes by as little as tenths of an inch or hundredths of a second. One would suspect that most winners and losers in business are also determined by very small margins.
Why Most Advertisements Stink!
by Shawn Meldrum
Without this one important element it wonít matter much how great your copy or you offer is, because few will ever read it.
How To Write More Powerful Brochures, Leaflets And Catalogues
by Suzan St Maur
No matter how much influence the internet has on our commercial world, most businesses still need to produce some paper-based promotional literature. If you want to create printed material that really works, professional business writer Suzan St Maur shows you how...
Localized Advertising Ė Door-to-Door Ad Distribution on the Fly!
by Eric Smith
Designing a door-to-door sales campaign for the small business. This plan entails delivering your ad like a newspaper so you get maximum coverage for the time, cost, and human power utilized. Try this to improve your localized brand awareness and increase your purchasing customers.
10 Lessons From Don Corleone
by John Colanzi
Learn the ten secrets used by Don Corleone to build his money making empire.
In Advertising Bigger isnít Always Better
by Louis Victor
Consumers today arenít ignorant and in this age of reality television and the shock factor mentality advertisers have to connect with them, if not then they risk losing their market share.
Marketing Lessons I Learned in Chicago this Week...
by Shawn Casey
"Explain the value in your offers and deliver what you promise, and preferably more. And don't hide your best benefits and offers, put them right out front so your prospects will become happy customers."
How Well Do Postcards Work?
by Martha Retallick
The humble little postcard has been getting a lot of attention in the marketing world. This article shows how to determine if your postcard marketing efforts are successful.
You Win With People
by David Meyer
By surrounding yourself with talented, motivated people their success and your success is virtually assured. The people who work for you have the ability to make you look like a genius or a goat based on their abilities to think, react, and produce. The better your staff looks, the better you look.
Is there anything new under the sun? Heres how to find out if your bright idea is unique.
by Rosemary Hauschild
Do you have a bright idea you want to turn into the next hot product? Before you spend thousands of dollars that may be wasted, you will want to know whether or not your idea already has been patented. Read this article and discover the resources to get the information you need.
How To Tame The Buying Beast Inside Your Customer
by Fahad Hassen
Using psychological secrets to influence the purchasing decision of a prospective customer.